Generative AI in Practice

Generative AI in Practice by Bernard Marr explores 100+ real-world applications of generative AI across industries such as healthcare, finance, education, law, and entertainment. The book:

• Explains GenAI’s evolution and how it differs from traditional AI.

• Highlights business transformations—automation, workforce shifts, and emerging opportunities.

• Provides practical guidance on adopting GenAI: choosing tools, managing risks, and training teams.

• Shares sector-specific case studies showing how organizations use AI for creativity, customer service, design, and decision-making.

• Concludes with future trends, ethical concerns, and societal implications.

It’s a non-technical, business-focused guide aimed at leaders and professionals looking to leverage GenAI effectively.